![]() ![]() "From my perspective, I much prefer it when developers come to us and they have an idea they're passionate about, and they have caught insights into the genre or IP already," Netflix's VP and head of external games Leanne Loombe tells. In turn, Ripstone also established the kind of developer partnerships Netflix is looking for. Unbeknownst to him, a pitching call set up with the Netflix licensing team a month after the show's launch would result in Ripstone becoming the first external development partner privy to the platform's strategy to move into games in a similar model to Apple Arcade (no ads, no in-app purchases), except that it's included as part of a Netflix subscriptions. With the show causing a surge in sales for both physical chess sets and digital games, Ripstone spied an opportunity to pitch a game to Netflix that would be, as Ripstone's head of marketing Jamie Brayshaw puts it, "our love letter to the show, as the show is a love letter to chess." It was perhaps no surprise then that its staff were among the 62 million viewers hooked by The Queen's Gambit when the miniseries released on Netflix back in October 2020. The game is developed by Liverpool-based Rockwater Studios, the internal development team of publisher Ripstone, which has already carved a niche for itself with the release of premium quality chess titles like Pure Chess and Chess Ultra. ![]() A key difference, however, is this title is the result of a partnership that had come together before Netflix had even officially announced its gaming ambitions back in 2021. The Queen's Gambit Chess launches on the Netflix mobile app today, following in the footsteps of the streaming giant's own IP like Stranger Things and Too Hot to Handle, which already have their own games published on the platform. Sign up for the GI Daily here to get the biggest news straight to your inbox
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |